Qualité Tourisme

Qualité Tourisme: the stamp of approval for professionals

With Qualité Tourisme, tourism professionals in France commit to welcoming tourists from all over the world in the best possible way. This official sign of approval is a pretty safe promise of a warm welcome and quality service!

What is Qualité Tourisme?

Created by the State, the aim of Qualité Tourisme is to make sure that tourist services in France keep up to a high standard.
The label covers all tourist activities: hotels, tourist accommodation, holiday villages, campsites, restaurants, brasseries, rental agencies, tourist offices, tourist sites, outdoor activities...

In Nouvelle-Aquitaine, over 500 professionals have been awarded the Qualité Tourisme label and over 50 Tourist Offices have joined in this drive for quality.

Several tourist sites deserve a special mention too: the Basque Museum in Bayonne, the château of St Mesmin (in the Deux-Sèvres), the Musée National de la Marine in Rochefort and the Marais Poitevin Centre in Coulon. Hopefully, throughout your holiday you'll keep coming across places that have been awarded the Qualité Tourisme label.

What are the main Qualité Tourisme requirements?

To make your stay successful, the State and Tourism professionals commit to all the following:

  • A warm welcome
  • Attentive staff
  • Good foreign language skills
  • Personalised services
  • Clear and accurate information
  • Guaranteed comfort and cleanliness
  • Discovery of a new destination
  • Taking customer opinion into account (from systematic analysis of customer satisfaction and complaint surveys).

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